Cookie Policy

This Cookie Policy constitutes an integral part of the Privacy Policy of "Cooolbox" AD, UIC 115100705 (hereinafter referred to as "Cooolbox" or the "Company"), and applies to users of the websites located at https://www.cooolbox.bg, https://www.my.cooolbox.bg and https://www.coool.tv(hereinafter collectively referred to as the "Websites"), which are administered by the Company.

Introduction

Our Websites use cookies and other similar automated data collection technologies. Cookies may be placed by us or by third parties utilising their services and solutions. This Policy is intended to inform you about the use of all cookies and other similar technologies deployed on the Websites - including their designation, purpose and functionality, the information and data collected through them, the third-party recipients of such data acting as controllers or processors, the respective cookie lifespans, the requirement for your consent prior to the use of certain cookies, the withdrawal of such consent at any time, as well as the activation, deactivation and deletion of cookies.

Activation, Deactivation and Deletion of Cookies

Upon your first visit to our Websites, you will be presented with a pop-up consent management banner regarding the cookies in use. Through this banner, you may exercise your right to accept, decline or customise the use of specific cookies by selecting the "Accept", "Necessary only" or "Settings" buttons.

By clicking "Accept", you consent to the use of all categories of cookies that are not strictly necessary for the operation of the Website. Strictly necessary cookies are deployed without consent, as they are essential for the proper functioning of the Website. By clicking "Necessary only", you may easily and directly reject all analytical, marketing and functional cookies, without affecting the use of strictly necessary cookies. Through "Settings", you have the ability to manage your preferences in greater detail and to activate or deactivate specific categories of cookies.

You have the right to withdraw or modify the current status of your consent at any time by pressing here.

In addition, cookies may be deleted or blocked through the settings of your web browser; however, certain Website services may not function fully if specific cookies are deactivated.

You are free to deactivate all cookies through your browser settings, although this may affect the proper functioning of the Website and your personalised experience. To deactivate cookies and discontinue their use, you may follow one of the links set out in the Personal Data Protection Policy or the corresponding link below, depending on the browser you use:

Google Chrome
Mozilla Firefox
Internet Explorer
Opera
Safari

If you would like to obtain further information regarding interest-based online advertising personalisation and targeting, including how to opt out of the cookies through which such activities are carried out, please visit http://youronlinechoices.eu/. If you access the Internet from more than one device, it is important to ensure that each browser is configured in accordance with your cookie preferences.

Types of Cookies and Other Technologies We Use

Functional Cookies

These cookies are strictly necessary for the proper functioning of the Website and for browsing security. They are designated as "Always Active", as the Website cannot function correctly without them.

Analytical Cookies

We use these cookies to optimise the Website, analyse visits and improve the user experience. They collect information such as the last webpage you visited, which parts of our Website are clicked, and the time elapsed between clicks. These cookies require your consent.

Preference Cookies

These cookies are used to store your preferences and remember your Website settings, such as your chosen language or font size. These cookies require your consent.

Marketing Cookies

These cookies are used to track your behaviour on the Website for the purpose of personalising and delivering relevant advertisements and marketing communications. Through these cookies, we are able to make advertising more pertinent to you, in accordance with your interests. These cookies are also used to limit the number of times you see a particular advertisement, as well as to measure the effectiveness of advertising campaigns. The use of these cookies and the corresponding processing of data through them requires your prior consent.

Third-Party Cookies and Other Analogous Tracking Instruments Requiring Your Consent

Our Website utilises the services of third parties (including, inter alia, Google, Meta, X, LinkedIn, Hotjar), which deploy their own cookies and other tracking instruments. These may be used for traffic analysis, management of marketing campaigns, advertising or in connection with other functionalities provided through such services. Below are descriptions of the cookies, tracking pixels and other automated solutions deployed on our Website. Each of these third-party services collects and processes data as specified in this Policy, as well as in accordance with the respective third party's privacy and cookie policy, which, depending on the circumstances, may act as a joint controller alongside Cooolbox AD, as a data processor on its behalf, or as an independent data controller.

Meta (Facebook) Pixel

Meta Pixel (formerly known as Facebook Pixel) is a web analytics instrument developed by Meta (the parent company of Facebook and Instagram) that enables website operators to track user actions on their websites and to optimise their advertising campaigns.

Key Features and Functions of Meta Pixel:

User Behaviour Tracking: Pixel collects information on how users interact with the Website - for example, which pages they visit, which products they view or add to their basket, and which purchases they complete.
Advertising Optimisation: The data enables Meta to display advertisements to the individuals most likely to perform the desired action (e.g. registration).
Audience Creation: Facilitates the creation of "lookalike" audiences - individuals whose behaviour and interests are similar to those of existing customers.
Reporting and Analysis: Pixel provides detailed reports on advertising effectiveness and user actions, thereby enabling more precise measurement of ROI (Return on Investment).

From a technical standpoint, Meta Pixel consists of a small JavaScript code fragment embedded in the webpage, which communicates with Meta platforms to transmit data concerning visitor actions to Meta.

This instrument, through cookies the use of which requires your consent, collects and transmits the following data to Meta for processing:

Technical and Identification Data

IP address (including truncated/masked);
unique cookie identifiers (e.g. _fbp);
device identifiers;
device type;
browser type and version;
operating system;
language settings;
time zone;
user agent;

Website Behavioural Data

visited pages (URL);
referrer URL;
date and time of the visit;
content interactions;
actions performed (events), such as:
- PageView
- ViewContent
- Lead
- Custom event
session duration

Advertising and Attribution Data

information as to whether the user has interacted with an advertisement on Meta platforms;
conversion tracking;
advertising attribution;
remarketing;
creation of custom audiences;
advertising campaign optimization.

Location Data

approximate geographical location (country, city);
derived from the IP address.

Additional Data (Advanced Matching - Optional)

Only if the website administrator explicitly submits such data. Where the Website employs Advanced Matching, the following data may also be processed:

hashed email address;
hashed telephone number;
hashed first and last name;
hashed city, country and postal code.

In connection with this processing, personal data may be transferred outside the European Union to servers administered by Meta Platforms Inc. in the United States of America or other countries. Cooolbox AD confirms that, as at the date hereof, the aforementioned entity participates in the EU–US Data Privacy Framework (DPF) for data originating from the EU and EEA. For further information, please refer to: https://www.dataprivacyframework.gov/list

Furthermore, as an alternative or where the DPF is not applicable, data protection may be governed by Standard Contractual Clauses incorporated into the relevant agreement, as approved by the European Commission.

If you wish to decline, opt out of, or discontinue this data processing, you may:

use or, as applicable, utilise the options provided through the Website's cookie consent banner: to grant consent, to withdraw consent previously given, or to deactivate all cookies or, specifically, marketing cookies;
use the settings and opt-out options provided by Meta within your Facebook account;
delete or restrict the use of cookies through your browser on the relevant device — see above or the Personal Data Protection Policy.

You are encouraged to review Meta's Privacy Policy, as Meta acts as a data controller in the above cases:

https://www.facebook.com/privacy/policy

Facebook CAPI (Meta Conversion API)

We use this "server-to-server interface" instrument provided by the third party Meta Ireland Platforms Ltd., respectively Meta Platforms, Inc., which enables the direct transmission of data from our server to Meta's servers without relying entirely on your browser and browser cookies, as is the case with Meta (Facebook) Pixel. Meta CAPI is an alternative to and supplement for Meta (Facebook) Pixel, which we deploy for the purposes of: compensating for limitations on third-party cookies; automated targeting and delivery of advertisements; and more precise measurement of advertising effectiveness.

This instrument, the use of which requires your consent through the relevant banner, collects and transmits the following data to Meta for processing:

Events data

event type (e.g. PageView, ViewContent, Lead, Custom Event);
date and time of the event;
page URL;
referrer URL;
purchase value and currency (where applicable);
order/transaction ID (where applicable).

User Identifiers (User Data) Used for matching matching events to Meta profiles. Typically transmitted in hashed form (SHA-256).

Frequently used:

hashed email address;
hashed telephone number;
IP address;
user agent (browser/device);
Facebook Click ID (fbclid);
Facebook Browser ID (fbp);
external user ID (e.g. CRM ID).

Technical Data

IP address;
device information;
operating system;
browser (user agent);
time zone;
language settings;

Advertising and Attribution Data

information regarding interactions with advertisements on Meta platforms;
conversion attribution;
remarketing;
campaign optimisation and measurement.

The collected data is transmitted directly from our Website's server (or from the Website's backend system) to Meta's servers. In connection therewith, personal data may be transferred outside the European Union to servers administered by Meta Platforms Inc. in the United States of America or other countries outside the EU. Cooolbox AD confirms that, as at the date hereof, the aforementioned entity participates in the EU–US Data Privacy Framework (DPF) for data originating from the EU and EEA. For further information, please refer to: https://www.dataprivacyframework.gov/list

If you wish to decline, opt out of, or discontinue this data processing, you may:

use or, as applicable, utilise the options provided through the Website's cookie consent banner: to grant consent, to withdraw consent previously given, or to deactivate all cookies or, specifically, marketing cookies;
use the settings and opt-out options provided by Meta - https://accountscenter.facebook.com/ads/ - within your Facebook account;
delete or restrict the use of cookies through your browser on the relevant device — see above or the Personal Data Protection Policy.

You are encouraged to review Meta's Privacy Policy, as Meta acts as a data controller in the above cases:

https://www.facebook.com/privacy/policy

https://developers.facebook.com/docs/marketing-api/conversions-api

LinkedIn Insight Tag

В кода на нашия уебсайт сме добавили LinkedIn Insight Tag – код, предоставен от трета страна Linkedin (Microsoft), който използва бисквитки и сходни технологии с цел проследяване, анализ, реклама и маркетинг. При използването на този таг, след изричното Ви съгласие – приемане на бисквитките от съответния банер, се обработват следните данни:

Technical and Identification Data

IP address (including truncated/masked);
LinkedIn cookie identifiers;
device identifiers;
browser type and version;
operating system;
user agent;
language and time zone;

Website Behavioural Data

visited URL addresses;
referrer URL;
date and time of the visit;
pages viewed;
content interactions;
action performed (conversion events), such as:
- PageView
- ViewContent
- Lead
- Custom event
session duration

Advertising and Attribution Data

information as to whether the user has viewed or clicked an advertisement on LinkedIn;
conversion tracking;
advertising attribution;
remarketing;
advertising campaign optimization and measurement.

Location Data

approximate geographical location (country, region, city);
derived from the IP address.

The collected data is transmitted directly to LinkedIn's servers. In connection therewith, personal data may be transferred outside the European Union to servers administered by LinkedIn Corp. in the United States of America or other countries. Cooolbox AD confirms that, as at the date hereof, the aforementioned entity participates in the EU–US Data Privacy Framework (DPF) for data originating from the EU and EEA. For further information, please refer to: https://www.dataprivacyframework.gov/list

If you wish to decline, opt out of, or discontinue this data processing, you may:

use or, as applicable, utilise the options provided through the Website's cookie consent banner: to grant consent, to withdraw consent previously given, or to deactivate all cookies or, specifically, marketing cookies;
use the settings and opt-out options provided within your LinkedIn account;
delete or restrict the use of cookies through your browser on the relevant device — see above or the Personal Data Protection Policy.

You are encouraged to review LinkedIn's Privacy Policy, as LinkedIn acts as a data controller in the above cases:

https://www.linkedin.com/legal/privacy-policy

X Pixel

Използваме и X Pixel, който сме добавили в кода на уебсайта, от трета страна X, Corp. (преди Twitter, Inc.) за да анализираме поведението на потребителите с цел измерване и оптимизиране на рекламата ни в платформата X. След вашето съгласие, тоест след приемането му от Ваша страна, чрез банера за бисквитките, той позволява събиране на следните данни:

Technical and Identification Data

IP address (including truncated/masked);
cookie identifiers;
device identifiers;
browser type and version;
operating system;
language and time zone;
user agent;

Website Behavioural Data

visited pages (URL);
referrer URL;
date and time of the visit;
content interactions;
action performed (conversion events), such as:
- PageView
- Custom Events
- ViewContent
- Lead
- session duration

Advertising and Attribution Data

information as to whether the user has interacted with an advertisement on the X platform; X;
conversion tracking;
advertising attribution;
remarketing and audience creation;
advertising campaign optimization.

Location Data

approximate location (country/city);
derived from the IP address.

In connection with the use of this instrument, personal data may be transferred outside the European Union to servers administered by X Corp. in the United States of America or other countries. Cooolbox AD confirms that, as at the date hereof, the aforementioned entity participates in the EU–US Data Privacy Framework (DPF) for data originating from the EU and EEA. For further information, please refer to: https://www.dataprivacyframework.gov/list

If you wish to decline, opt out of, or discontinue this data processing, you may:

use or, as applicable, utilise the options provided through the Website's cookie consent banner: to grant consent, to withdraw consent previously given, or to deactivate all cookies or, specifically, marketing cookies;

use the settings and opt-out options provided within your account on the X platform;

delete or restrict the use of cookies through your browser on the relevant device — see above or the Personal Data Protection Policy.

You are encouraged to review the Privacy Policy of X Corp., as it acts as a data controller in the above cases:

https://x.com/bg/privacy

Hotjar

Hotjar is a user behaviour analytics instrument deployed on the Website, which provides heatmaps, session recordings and surveys/feedback forms. Its purpose is to improve the user experience and optimize the Website. It utilises cookies provided by the third party Hotjar Ltd., through which, following your consent expressed via the cookie consent banner, the following data is processed:

Technical and Identification Data

IP address (anonymised, with the final digits masked);
IP address (anonymised, with the final digits masked);
device identifiers;
browser type and version;
operating system;
language settings;
screen resolution и viewport size;
information regarding mouse and keyboard actions (clicks, scrolls, movements).

Website Behavioural Data

pages viewed and URL addresses;
visit time and session duration;
scrolling, clicks and mouse movements;
interactions with forms and buttons (excluding the content of sensitive fields by default).

Aggregated and Anonymous Data

Hotjar provides heatmaps and statistics in aggregated form; such data does not permit the identification of a specific user, unless the Website provides additional identifiers.

In connection with the use of this instrument, in rare cases, data may be transferred to countries outside the European Union, in which case data protection may be governed by Standard Contractual Clauses incorporated into the relevant agreement, as approved by the European Commission.

If you wish to decline, opt out of, or discontinue this data processing, you may:

use or, as applicable, utilise the options provided through the Website's cookie consent banner: to grant consent, to withdraw consent previously given, or to deactivate all cookies or, specifically, marketing cookies;
use the settings and opt-out options provided by Hotjar - https://www.hotjar.com/opt-out
delete or restrict the use of cookies through your browser on the relevant device — see above or the Personal Data Protection Policy.

You are encouraged to review the Privacy Policy of Hotjar Ltd., which acts as a data controller in the above cases

https://www.hotjar.com/legal/policies/privacy

GA4 (Google Analytics 4)

We use Google Analytics 4 (GA4) - a web analytics instrument provided by the third party Google Ireland Limited. GA4 is deployed for the purpose of analysing traffic and user behaviour. GA4 collects technical data, session and event information, as well as anonymised location and demographic data. Through GA4 cookies, following your consent (i.e. acceptance thereof), the following data is processed:

Technical and Identification Data

IP address (anonymised within the EU where the IP masking feature is enabled);
unique user identifiers (Client ID or User ID, where registration is used);
device identifiers (device ID);
device type, brand and model;
browser, version and user agent;
operating system;
language settings;
time zone;
screen resolution и viewport size.

Behavioural Data

visited pages and URL addresses;
referrer URL (the source from which the user arrived);
session duration;
events, such as:
- page_view
- scroll
- click
- video_start / video_complete
- custom events defined by the administrators
interactions with buttons and forms (excluding the content of sensitive fields by default).

Location Data

approximate geographical location (country, city);
derived from the IP address.

Traffic and Source Data

traffic channel (organic, paid, referral, direct);
keywords (where available);
campaigns, UTM parameters;
social networks and advertising platforms.

Demographic and Interest Data (Optional)
Where enabled:

gender and age (aggregated);
interests and audience categories (based on Google Signals data);
device and OS statistics.

Note: the collection of demographic data requires the activation of Google Signals, and the user must have enabled personalised advertisements.

Information processed through this instrument's cookies may be transferred to servers in the United States of America administered by Google LLC. In this regard, Cooolbox AD confirms that Google LLC participates in the EU–US Data Privacy Framework (DPF) for data originating from the EU and EEA. For further information, please refer to: https://www.dataprivacyframework.gov/list

Furthermore, as an alternative or where the DPF is not applicable, data protection shall be governed by Standard Contractual Clauses incorporated into the relevant agreement, as approved by the European Commission.

If you wish to decline, opt out of, or discontinue this data processing, you may:

use or, as applicable, utilise the options provided through the Website's cookie consent banner: to grant consent, to withdraw consent previously given, or to deactivate all cookies or, specifically, marketing cookies;
use the settings and opt-out options provided by Google - https://tools.google.com/dlpage/gaoptout;
delete or restrict the use of cookies through your browser.

For further information regarding the privacy and protection of personal data processed by Google, acting as a data controller in the above cases, please refer to:

Cookies Most Commonly Encountered When Using cooolbox.bg:

Controller Type Cookie Name Lifespan Description
Google Google Analytics Analytical - Third Party _ga 2 years from consent or until withdrawal Counts page visits
Google Google Analytics Analytical - Third Party ga* 1 year Counts page visits
HotJar Analytical - Third Party _hjIncludedInSample From consent until session end or withdrawal A/B testing, heatmaps, recordings
HotJar Analytical - Third Party hjSession* From consent until session end or withdrawal Collects anonymous session data
WordPress Functional wordpress_test_cookie Until session end Checks whether cookies can be set
WordPress Functional wordpress_logged_in_* Until session end Remembers logged-in users
WordPress Functional wp-settings-7 Up to 6 months after session end Stores preferences
Complianz Functional cmplz_functional 365 days after session end Stores cookie preferences
Complianz Functional cmplz_statistics 365 days after session end Stores cookie preferences
Complianz Functional cmplz_preferences 365 days after session end Stores cookie preferences
Complianz Functional cmplz_marketing 365 days after session end Stores cookie preferences
Google Google Ads Marketing - Third Party IDE 1 year from consent or until consent withdrawal Personalised advertising in the Google network
Google Google Ads Marketing - Third Party _gcl_au 90 days from consent or until consent withdrawal Collects advertising effectiveness data
Meta Platforms I
Meta (Facebook) Pixel Marketing - Third Party _fbp 3 months from website visit or until consent withdrawal Tracks interactions for Meta Ads
Meta Platforms
Facebook CAPI Marketing - Third Party _fbc, _fbp 90 days from consent or until consent withdrawal Campaign tracking via API
LinkedInLinkedIn Insight Tag Marketing - Third Party li_sug 6 months from website visit or until consent withdrawal Tracks LinkedIn ad interactions
X (Twitter)X Pixel Marketing - Third Party xp_* 30 days from website visit or until consent withdrawal Personalised advertising and tracking

Date of last update: 16 January 2026

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